Press & Fold is a new independent fashion magazine that aims to explore alternative fashion forms and narratives. The bi-annual magazine provides a platform for critical fashion practitioners who do not obey the rules the fashion system is currently dictating.
In a time where everything in fashion is in flux so little of it seems to be discussed on the pages of fashion magazines, forever trying to sell us more things we do not actually need. Ever since the first fashion mag azine appeared the goal has been to show and sell – some more explicit than others – the latest fashions. This obsession with ‘the new’ has had a constraining influence on the development of an independent fashion media and a serious fashion critique. Press & Fold wants to discuss, but more importantly, imagine what fashion would like if we take away advertising and editorials, take away the need to sell something through the magazine, and instead focus on having conversations on the production, presentation, consumption of clothes and the contexts in which this takes place. Press & Fold focuses on a fashion reality that isn’t based solely on consuming the latest fashions but on our experiences through fashion, seeking an alternative fashion discourse that goes beyond treating fashion as a commodity.
Press & Fold | Notes on making and doing fashion is initiated by Hanka van der Voet in collaboration with art director and graphic designer Beau Bertens. The magazine is a collaborative research project that connects critical fashion practitioners from all over the world. It will be available from 24 February onwards at selected retailers and online at pressandfoldmagazine.com.
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